About Us

About SETSOFRAN London

Designed by a black woman for black women. 

We want to give black women A Perfect Fit. We're breaking barriers of the one-size-fits-all culture of mainstream fashion to a more customised fit, which embraces the beautiful curves and booty of a black woman. 

SETSOFRAN London wants black women to experience that happiness and satisfaction of wearing A Perfect Fit & an Outstanding Outfit, the one you won't find anywhere else. We are putting a stop on black women compromising on their happiness by wearing ill-fitting mainstream clothes.  

IT’S TIME TO ENJOY THE GOOD THINGS IN LIFE

Our Story

Same as our customers, our founder Setso experienced similar struggles of finding outstanding pieces, more importantly the fit which caters for black women with some booty & curves. "I have curves and booty but that does not make me a plus size"

These struggles inspired Setso to design styles focused on the body-shape of a black woman. The aim is to bring diversity into fashion and give black women a choice of outfits which fits them perfectly. SETSOFRAN wants to empower women not to compromise on their FIT. The feedback we keep receiving from women across the world stamp the frustrations women are experiencing with the mainstream fashion.  Now more than ever, we are pumped up to give the solution for this problem. 

Since SETSOFRAN London was created our customers are now enjoying and experiencing the happiness and satisfaction of wearing A Perfect Fit Outfit, ultimately making her confident and happy. We are contributing to making the world a better place. After all….

THE WORLD NEEDS MORE  HAPPY & POWERFUL WOMEN

Customer Reviews

234

13 Jul 2024

Perfect fit

White Poplin Dress

Love everything about the dress! From the style to the fit its gorgeous 😍

Theodora A.

Finland

09 Nov 2024

Absolutely beautiful

Burnt Orange Poplin Dress

Love love love it. Pockets and neck were my favourite things about the dress

Peju Y.

United Kingdom

12 Jul 2024

White poplin dress

White Poplin Dress

What a beautiful dress with good quality material

Nqobizitha M.

United Kingdom

03 Mar 2025

Nude Poplin Dress Gathered Hem

Great material and look. Wearing while on vacation in Bali.

Kyana

United States

21 Sep 2024

Colourful ❤️❤️🙌�

Green Poplin Dress

Material top notch 👌�

Busi F.

United Kingdom

16 Jul 2024

Amazing

Black Poplin Dress Gathered Hem

I wore this dress in my birthday and the flow of the dress was stunning it has pockets and the way it was tailored was just breathtaking love it

Carmen-capri W.

United Kingdom

25 Feb 2025

Beautiful and Stylish Jeans

High Waist Shape Paperbag Jeans Medium Wash

I love the jeans, thank you! 😊

Yilsen S.

United Kingdom

13 Sep 2024

Yellow Poplin Dress

Beautiful quality and exactly as it looks.. only a little size big - easy fix with q tailor.. but I love it... ❤️

Caroline

Australia

17 Jul 2024

Great Quality

Black Sheer Tulle Shirt Dress

It was exaactly as the photos showed, which is a nice change. Great quality and true to size. Arrived quickly too.

Lynda G.

Australia

17 Jul 2024

Comfort and cute

Red Poplin Dress Hem Drop

Love the pop of color and the flow.

Kathy B.

United States

What we offer

A perfect Fit for black women with some curves and booty.

No more compromising on your Fit sis. For so long black women have been struggling to find outfits designed to fit their body shapes perfectly. We are breaking barriers of one-size-fits all culture by the mainstream fashion to a more customised fit based on a stunning body shape of a black woman.

As well as wearing A Perfect Fit, we want our fashion-forward customers to look extra stylish and to be comfy while at it. Therefore every single piece is designed with great attention to detail with carefully selected high-quality materials.

QUALITY

To ensure quality production, we took time to know our manufacturers personally, built authentic relationships with all of them. You can be assured that we value quality over everything. We want to see that big smile when you put on that outfit.  

Our values

A Perfect Fit

Nothing will ever make a black woman happier than wearing A perfect Fit. Black women have beautiful curves and booty and that does not make them plus size, something that the mainstream fashion does not understand.  Therefore we are breaking barriers of one-size-fits all culture by the mainstream fashion to a more customised fit based on a stunning body shape of a black woman. We want to empower black women not to compromise on their fit or happiness. 

Trust

Trust is the key pillar of integrity; we treat everyone the way we would like to be treated. We thrive in building authentic relationships with our customers, as well as our business partners.

Fashionable

We design fashionable outfits, keeping up with the trends yet maintaining our uniqueness. All our outfits are readily stylish, all you do is slide into one of them, and you instantly look super fashionable. Saving you time and headache.

Main benefits

• Perfect fit for a black women
• Unique quality designs
• Bespoke price to quality ratio
• Reliable worldwide delivery
• Free shipping option across most markets
• 30 days Peace of mind return policy
• Prompt customer service
• Styling advice available on request

Shop our unique styles and never look back >>>